AI assistants
An assistant for your website that answers questions using your own approved content, collects information from interested visitors, and clearly hands off anything it isn't equipped to answer — it supports your team, it doesn't replace it.
Problems this addresses
- The same handful of questions get asked over and over by email or phone
- Leads arrive outside business hours and go cold before anyone responds
- Existing FAQ pages go unread because visitors would rather just ask
Who this is for
- Businesses with a well-defined set of common customer questions
- Clinics and professional service firms that want administrative questions handled without adding staff
- Teams that want visible, reviewable AI usage rather than a black-box chatbot
Good to know
- This is not a replacement for your team — it handles defined, approved questions and routes everything else to you
- It does not provide medical, legal or financial advice; for clinics specifically, it handles administrative and approved informational questions only, never diagnosis or medical decisions
- Final capabilities depend on your process, the integrations you choose, and what knowledge base content you approve
What you get
- An assistant grounded in a knowledge base built from your approved content
- Lead-qualification flow that captures contact details and intent
- FAQ automation for your most common questions
- Human hand-off path for anything outside its approved scope
- Conversation logging so you can see what was asked and answered
- Usage controls to scope what the assistant is allowed to discuss
Example capabilities
- Answers approved company questions from a defined knowledge base
- Collects qualified lead information and routes it to you
- Directs visitors toward booking a call or submitting a contact form
- Escalates unanswered or out-of-scope questions to a human
- Operates outside business hours
- Integrates with your existing website
- Gives you visibility into conversations and usage, not a black box
Process
How this gets built
- 01
Discovery
Identify the questions worth automating and where human hand-off has to happen.
- 02
Audit and proposal
Define the knowledge base scope, guardrails and integrations.
- 03
Design and implementation
Build and test the assistant against real questions before launch.
- 04
Launch and ongoing improvement
Review conversation logs and refine what it can answer over time.
FAQ
Common questions
Can it give medical, legal or financial advice?
No. It's scoped to approved administrative and informational content you define. For clinics, that means things like hours, appointment logistics and general approved information — never diagnosis or medical decisions.
What happens when it doesn't know the answer?
It escalates — either handing off to a contact form, a booking link, or flagging the conversation for you to follow up on directly, rather than guessing.
Can I see what it's telling people?
Yes — conversation logging and usage visibility are part of the deliverable, not an add-on.
Related work
See it in context
ResearchOS
An AI-assisted workspace for organizing and reasoning over research material.
AI agent management platform
A platform for creating and managing AI agents, their knowledge bases and usage — the same building blocks behind the AI Website Assistant service.
Have a website, workflow or product that needs improvement?
Tell me what's not working and where you want it to go — I'll tell you honestly how I can help.